•Customer Advocacy

См. также в других словарях:

• customer advocacy — UK US noun [U] ► MARKETING, COMMERCE a way of doing business which sees it as very important to keep customers happy by providing what they want and dealing with their problems, even if it is difficult or expensive to do so: »When you re… …   Financial and business terms

• Customer advocacy — Marketing Key concepts Product marketing · Pricing …   Wikipedia

• Customer engagement — (CE) refers to the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer or company led and the medium of engagement can be on or offline. Unlike marketing terms such as… …   Wikipedia

• Customer experience — (CX) is the sum of all experiences a customer has with a supplier of goods or services, over the duration of their relationship with that supplier. From awareness, discovery, attraction, interaction, purchase, use, cultivation and advocacy. It… …   Wikipedia

• advocacy promotion — A firm s attempt to build customer goodwill and develop a better public image by promoting causes that are not naturally tied in to its products. A breakfast cereal producer supporting the WWF might be an example …   Big dictionary of business and management

• Information Sharing and Customer Outreach — The United States government s Information Sharing and Customer Outreach office or ISCO was one of five directorates within the office of the Chief Information Officer (CIO) under the Office of the Director of National Intelligence (ODNI). ISCO… …   Wikipedia

• Networked Advocacy — or net centric advocacy refers to a specific type of advocacy. While networked advocacy has existed for centuries, it has become significantly more efficacious in recent years due in large part to the widespread availability of the internet,… …   Wikipedia

• consumer advocacy — Introduction also called  consumerism        movement or policies aimed at regulating the products, services, methods, and standards of manufacturers, sellers, and advertisers in the interests of the buyer. Such regulation may be institutional,… …   Universalium

• Net Promoter — Score is a management tool that can be used to gauge the loyalty of a firm s customer relationships. It serves as an alternative to traditional customer satisfaction research.[1] Contents 1 Overview 2 Industry examples …   Wikipedia

• Net promoter score — The Net PromoterR score is a management tool that can be used to gauge the loyalty of a firm s customer relationships. It serves as an alternative to traditional customer satisfaction research.OverviewCompanies obtain their Net Promoter Score by… …   Wikipedia

• Loyalty marketing — is an approach to marketing, based on strategic management, in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing and loyalty marketing all form part of the customer proposition –… …   Wikipedia